Knowledge

Experience

Words Matter

Let's Do It Right

Strategic Consulting & Technical Copywriting for B2B

Who is John Wood?

I bridge the gap between deep technical expertise and revenue-generating communication.

After 30+ years as a senior advisor in automotive R&D and federal government strategy, I saw a critical need: highly technical businesses often have the innovation, but lack the clarity to sell it.

I fix that. I turn complex infrastructure and ideas into assets that perform—from repairing your email delivery systems to crafting the strategic copy that closes the deal.

Email Deliverability Diagnostics: Identifying and fixing the technical authentication errors (SPF/DKIM) sending your revenue to spam.

High-Stakes B2B Writing: Transforming complex technical concepts into clear, persuasive assets that drive decisions.

Strategic Consulting: High-level guidance on innovation strategy, communication, and growth.

You Don't Need Another Writer

You Need A Strategist Who Speaks Your Language

My career wasn't built in a marketing agency. It was built in the boardrooms and engineering labs of global industry leaders.

I bring over three years of recent focus on B2B copywriting and digital infrastructure, but my foundation goes much deeper.

Before launching Carolissenwood, I spent 26 years as a Senior Engineering Advisor in Technology and R&D at General Motors, leading innovation to technology strategies. I have served as a Strategic Advisor for the National Research Council (NRC) and an Executive Director at NSERC (Natural Sciences and Engineering Research Council), bridging the divide between government policy and industrial and university innovation.

Why this matters to you: Most copywriters struggle to understand your product. They need you to simplify it for them. I don't.

I speak your language. I understand the stakes. I combine hard-won technical fluency with AWAI-trained direct response methodology to create assets that don't just sound good - they work.

  • Strategic Advisor: Guided R&D strategy for Fortune 500 automotive leaders.

  • Government Liaison: Successfully navigated complex cross-sector funding and policy landscapes at the federal level.

  • Technical Copywriter: Trained by AWAI (American Writers & Artists Institute) in B2B and direct-response principles.

I work with a select group of clients who value depth, precision, and clarity. If you have a technical challenge needing a strategic solution, let's talk.